Last Updated on August 30, 2023 by Carissa
I didn’t even know this place existed until I saw pictures of it on Instagram, and then I thought I HAD to go there and try it for myself. I’d showed it to my boyfriend before and he thought it looked like poop -.- come on, it looks cute though right? XD Anyway, so my friend and I decided to go to Soft Serve Society one day – we headed down the streets in London Shoreditch following our trusty google maps and we found it amongst a long line of cute and quirky shops in BoxPark. After getting over the shock of not getting lost for once, we headed inside the Soft Serve Society ice cream shop.
Location: BoxPark Shoreditch, Unit 35 Boxpark, 2-10 Bethnal Green Road, London, E1 6GY
Nearest Tube Station: Liverpool Street Underground
Another Location: Seven Dials Market, 35 Earlham Street, London, WC2H 9LX
Nearest Tube Station: Covent Garden
A Taste of Heaven at Soft Serve Society
At Soft Serve Society, they have an array of choices cater to every palate, making the decision-making process a delightful challenge. Whether you’re a classic vanilla aficionado or an adventurous matcha lover, their menu has something for everyone. For those who enjoy a playful twist, the Unicorn Dreams flavour is a colourful masterpiece that’s as enchanting to the eyes as it is to the taste buds. Each scoop is a symphony of flavours, expertly balanced to provide a harmonious taste experience that lingers long after the last bite.
We both ordered a charcoal and coconut ice cream with marshmallow – there was a lot of choice on the menu, from freakshakes to soft-serve sundaes with candyfloss and candy! But they seriously give you a lot of ice-cream, so I’d recommend going with a large group of people if you want to try lots of different ice cream 😛 The shop itself is tiny though, so it can be quite crowded.
Texture that Dreams are Made Of
Beyond the exceptional flavours, the texture of Soft Serve Society’s ice cream is a revelation. The soft serve is exactly as its name suggests—supremely soft, velvety, and satisfyingly creamy. With every scoop, you’re treated to a delightful contrast of textures that dance on your tongue. It’s the kind of ice cream that captures the essence of indulgence and turns a simple treat into a memorable experience.
Visual Feast: Aesthetic Delights
As someone who believes that food is an art form, I was instantly captivated by the visually stunning presentations at Soft Serve Society. Each creation is a canvas of colours, textures, and artistic flair. The ice cream is skilfully adorned with toppings that elevate its appearance to Instagram-worthy status. From edible flowers to shimmering sprinkles, every detail is meticulously designed to make your ice cream not just a treat, but a work of art that you’ll be eager to showcase before savouring.
Atmosphere and Ambiance
Walking into Soft Serve Society, the atmosphere is cheerful and inviting, a perfect setting for your ice cream adventure. The friendly staff adds to the warm ambiance, always ready to help you choose the perfect flavour combination. As you indulge in your creation, you’ll find that the ambiance contributes to the overall sensory experience, enhancing the joy of every bite.
A Playground of Flavours: Exploring the Menu
At Soft Serve Society, indulgence knows no bounds. The menu is a playground of flavours, each one meticulously crafted to bring joy to your taste buds. From classic favourites to daring innovations, the options are as diverse as they are exciting. While I was drawn to the allure of their charcoal ice cream, I couldn’t help but notice other flavours that sparked my curiosity. The matcha-infused delights offer a perfect balance of earthiness and sweetness, while the fruit-inspired creations burst with the natural goodness of the ingredients. This array of choices means that every visit is an opportunity to embark on a new flavour adventure, catering to every palate and preference.
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Craftsmanship and Creativity
What sets Soft Serve Society apart is their dedication to craftsmanship and creativity. Each ice cream creation is carefully crafted, and the attention to detail is evident in every scoop. The incorporation of unique flavours and innovative combinations showcases their commitment to pushing the boundaries of conventional ice cream offerings. Whether you’re enjoying a cone on a sunny day or treating yourself after a long week, Soft Serve Society’s creations are a testament to their passion for redefining the ice cream experience.
The Verdict – Charcoal Ice Cream
Soft serve ice cream is basically ice cream that’s softer than regular ice cream due to putting air into it during freezing, and it gives it a smoother texture. The ice cream we tried was very smooth, and it tasted good too! The charcoal-coconut combination was really nice as I could taste the charcoal flavour but it was sweetened by the coconut, so was not bitter at all surprisingly. We spotted a couple doing a vlog of their freakshakes, and who would blame them, it looked amazing! Their freakshake was so crazy we just had to take a picture of it.
A Community of Sweet Enthusiasts
As I ventured into the world of Soft Serve Society, I discovered that it’s more than just a place to enjoy ice cream; it’s a community of sweet enthusiasts who share a common love for culinary craftsmanship. Conversations with fellow patrons revealed the diversity of tastes and preferences, sparking discussions about favorite flavours and the excitement of trying new combinations. It’s a place where smiles are exchanged, and memories are shared, creating a warm and inviting environment that adds an extra layer of delight to the already enchanting experience. Soft Serve Society isn’t merely a dessert destination; it’s a hub of connection, where strangers become friends over a shared appreciation for the art of ice cream.
Overall Thoughts: A Sweet Affair to Remember
My experience at Soft Serve Society Ice Cream in London Shoreditch was a delight for the senses; their dedication to crafting exceptional flavours, embracing visual aesthetics, and creating an inviting atmosphere makes each visit a memorable experience. With each bite, you’re reminded that ice cream is more than just a dessert—it’s an expression of joy, creativity, and indulgence. If you’re seeking an ice cream adventure that transcends the ordinary, Soft Serve Society is a destination that promises to satisfy your cravings and leave you with unforgettable memories.
As an ice cream enthusiast, I had the pleasure of indulging in their exceptional offerings. From heavenly flavours to artistic presentations, Soft Serve Society has truly mastered the art of crafting ice cream that’s as visually appealing as it is palate-pleasing. It was definitely worth visiting and we would want to visit it again to try their other funky ice cream!
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